An $8 million boost to New Zealand Māori Tourism will help operators insulate themselves for the future, Minister of Māori Development, Willie Jackson said today.
Spread over the next four years, the Minister said the investment acknowledges the on-going challenges faced by the industry and the significant contribution Māori make to tourism in Aotearoa.
It builds on the $15 million invested in New Zealand Māori Tourism in Budget 2021.
“This investment is needed to help keep the waka steady during these turbulent times,” Minister Jackson said.
“It will help the industry continue to recover from COVID-19 disruptions, and also to meet increasing demand as international travel resumes.”
He said the funding will enable the New Zealand Māori Tourism to provide business support to Māori tourism where there is a high demand for marketing advice and expertise, and support for compliance.
Associate Minister for Māori Development, Nanaia Mahuta said supporting Māori tourism in this way enabled Māori operators to take a leadership role in how visitors experience Aotearoa.
“Māori culture is at the heart of our visitor experience,” she said.
“The Māori tourism industry employs thousands of people and cares for some of our most globally renowned tourism attractions.
“While the effects of COVID-19 have been devastating for many, some have seen this as an opportunity to adapt their business to the changing environment.
“This investment will help ensure a future for Māori tourism that strengthens regional economies for the ultimate benefit of local whānau and manuhiri,” Ms Mahuta said.