Inside Government NZ

News, information and Events for the New Zealand Public Service

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Inside

Government NZ

News, information and Events for the New Zealand Public Service

Visit Website

Target decision makers

Inside Government NZ is an online publication that provides a bridge for organisations around the world to get in front of decision makers throughout the New Zealand Government.


As your trusted online site for all news, information and events relating to the New Zealand Public Service, Inside Government NZ allows readers to keep up to date with the latest news from Government Departments, Ministries, Local Government bodies and the Beehive, as well as from the Governments of our neighbouring Pacific Countries.


Our Daily e-News has a high number of opt-in subscribers and is delivered directly to the inbox of decision makers and Public Servants at all levels of Government throughout New Zealand.


Whether it is the latest in Technology and Innovation, Education, Fleet,

Sustainability, Health, Local Government or Environmental Matters; our

editorial team bring you the latest updates from New Zealand’s hard-working Public Sector bodies as well as providing industry expert opinion pieces along with views and analysis of procurement and policy administration.


Published by JSLmedia, Inside Government NZ is a niche online publication measured by audience analytics. If your goal is to target decision makers in Government, we are the right audience for you!

Why advertise with Inside Government NZ?


436,700

People employed in the wider public sector

$939.1 million

Total spend by Public Service agencies on contractors and consultants

18.9%

Of New Zealand's total workforce is the public sector

13.7%

increase in public sector workforce in the last 5 years

Our Audience

The primary target audience for Inside Government NZ are those working in local and central government within the New Zealand Public Service.


The wider public sector employed around 436,700 people in 2021, 18.9% of New Zealand’s total workforce (2,313,400), as measured by Stats NZ’s Business Demography data. The majority (88%) work in central government* (384,400) and 12% in local government (52,200).

* The central government sector comprises all public sector employees, except those in local government. This includes the Public Service, health sector (including DHBs), the education sector (including primary and secondary schools), and Crown entities.


Over the last five years, the overall public sector workforce increased by

13.7% (with central government up 13.9% and local government up 12.4%). This compares with an 8.9% growth in the private sector over the same period.


In 2020/21, Public Service agencies spent a total of $939.1 million on

contractors and consultants. Total expenditure comprises operational

expenditure of $603.4 million and capital expenditure of $335.6 million.


Women make up 61.8% of the Public Service workforce, while 37.9%

are men. As at 30 June 2021, the percentage of women in the top three

tiers of senior management was 53.5% (up from 39.8% in 2010), while male representation is 46.3%.


The average age of the Public Service workforce as of 30 June 2021 was

44 years of age.

*Source Google Analytics July 2022 - June 2023

**Average for e-News July 2022 - June 2023

Our Marketing Solutions

Display - Homepage Advertising

Inside Government NZ Homepage Display Advertising is the ideal medium to promote your organisation to our engaged audience. Display Advertising helps create initial interest and build brand awareness in your product or campaign.


Display Advertising can be very effective in familiarising and promoting your brand or product to decision makers with an intent to purchase. Although display ads typically do have lower click-through rates than search campaigns, they are able to reach a much larger audience and offer an excellent ROI .


Display Advertising is available in various sizes across desktop & mobile devices and have a minimum 33% SOV. (share of voice)


Ad Sizes

• Billboard: 970 (w) x 250 (h) pixels 

• Leaderboard: 728 (w) x 90 (h) pixels

• Half Page Rec: 300 (w) x 600 (h) pixels

• MREC: 300 (w) x 250 (h) pixels

• Mobile Billboard: 320 (w) x 100 px (h) pixels

• Mobile Leaderboard: 320 (w) x 50 (h) pixels


Display - Category Sponsorship

Inside Government NZ content covers all aspects of categories for the New Zealand Public Service. Category Sponsorship gives advertisers the ability to exclusively promote their brand or product through specific targeting of an individual category.


As an example, advertisers attempting to reach an audience interested in Technology, will see their Display Adverts appear across all Inside Government NZ articles relating to Technology and all its sub categories.


Category Sponsorship allows advertisers the ability to not only target, but dominate a category and effectively build brand awareness to our highly engaged audience.


Available Categories

•  News

•  Technology

•  Fleet

•  Security

•  Infrastructure

•  Finance

•  Health

•  Procurement

•  Human Resources

•  Sustainability

•  Education

•  Emergency Services

•  Defence

•  Pacific Roundup

•  Training

•  Awards

•  Senior Appointments

•  Conferences/Events/Expos


Ad Sizes

• Billboard: 970 (w) x 250 (h) pixels 

• Half Page Rec: 300 (w) x 600 (h) pixels

• MREC: 300 (w) x 250 (h) pixels

• Mobile Billboard: 320 (w) x 100 px (h) pixels


Display - Audience Extension (First Party Data)

Audience Extension is an evolution of what most know as ‘retargeting’. It allows advertisers to turbo boost their Display Advertising campaigns by engaging with our niche audience via Inside Government NZ "first party data". 


From a single website visit, advertisers can target Inside Government NZ readers wherever they search across the Google network, meaning potential clients are continually reached during website browsing. 


Each Audience Extension campaign must contain at least one Display Advert size, however campaigns are most effective when utilising the entire Display Ad suite. The more ad units used allow campaigns to be the most effective as they fill unused inventory wherever our audience browses across the google network.


Client display ads do need to have brand affiliation to be approved by Google, advert text must include ‘PAID PARTNER’ - Inside Government NZ.


Ad Sizes

• Billboard: 970 (w) x 250 (h) pixels 

• Leaderboard: 728 (w) x 90 (h) pixels

• Half Page Rec: 300 (w) x 600 (h) pixels

• MREC: 300 (w) x 250 (h) pixels

• Mobile Billboard: 320 (w) x 100 px (h) pixels

• Mobile Leaderboard: 320 (w) x 50 (h) pixels


Sponsored Content

An ideal way to connect with the thousands of Inside Government NZ readers who visit our online network each week. Your sponsored content will appear on our homepage and in mail-outs to our readers - connecting your identity and message to our respected Inside Government NZ brand. 


Sponsored content is the perfect way to showcase your product or service, discuss relevant industry topics or build awareness of new products or initiatives.


Specifications

• up to 750 words

• Material supplied by client (subject to editorial approval)

• 1 x article post in our daily e-News 

• 1 x article post boosted through our Social Media channels

• 3 x display adverts accompany this strategy 


Ad Sizes

• Billboard: 970 (w) x 250 (h) pixels 

• Half Page Rec: 300 (w) x 600 (h) pixels

• MREC: 300 (w) x 250 (h) pixels

• Mobile Billboard: 320 (w) x 100 px (h) pixels


Native Content

Expertly written commissioned content by our experienced journalists. Native Content articles follow a natural and organic style which is consistent with the editorial style of Inside Government NZ.


Articles can be written in either an interview style, Q&A format or as a number of articles in a series.


Short story version - up to 500 words 

Long story version - up to 1200 words.


Specifications

• 500 - 1200 words

• two feedback revisions per article

• 1 x article post in our daily e-News 

• 1 x article post boosted through our Social Media channels

• 3 x display adverts accompany this strategy 


Ad Sizes

• Billboard: 970 (w) x 250 (h) pixels 

• Half Page Rec: 300 (w) x 600 (h) pixels

• MREC: 300 (w) x 250 (h) pixels

• Mobile Billboard: 320 (w) x 100 px (h) pixels


White Paper

White Papers are used by governments to outline a policy proposal or proposed legislation. White Papers are often released to foster discussion and feedback.


"A whitepaper is a persuasive, authoritative, in-depth report on a specific topic that presents a problem and provides a solution. Marketers create whitepapers to educate their audience about a particular issue or explain and promote a particular methodology.


Promote your whitepaper with Inside Local Government through our dedicated platform that reaches our subscriber base on a daily basis with our newsletter ad free.


Solus EDM Blasts

Solus EDM Blasts (electronic direct mail) are the most effective way to promote your product or brand directly to our e-News subscribers.


Your marketing message is delivered directly to their inbox providing an exclusively targeted approach to generate quality leads.


Inside Government NZ Solus EDM Blasts continually deliver higher than industry average click through results and offer an excellent ROI.


• Exclusive Marketing

• Track Results

• A/B Testing

• Scheduling


Inside Government Solus EDM Blasts

Average open rate: 31.96%

Average CTR: 6.26%

*Average for Solus EDM Blasts July 2022 - June 2023


Government Email Campaigns

Average open rate: 28.77%

Average CTR: 3.99%

*Industry Average - intuit Mailchimp


Conferences and Events Listing

Professional development, training opportunities, and keeping up to date with the latest technology make attending a number of conferences and events each year essential for just about every public servant.


At Inside Government NZ we value & support event companies from around the world, as we understand in this ever changing environment there are always new ways evolving to gain exhibitor & delegate support.


We offer a great opportunity for companies to partner with Inside Government NZ to brand action events. Conference and Event Listings feature in our website events calendar and daily e-News.


Requirements

As a paid partner we will require the following:


- Image 450 (W) x 375 (H)

- Heading (Event Name)

- Body Copy up to 300 words + links


Let's Talk

To find out more about how Inside Government NZ can be a part of your marketing solution or request a copy of our media kit, please fill out the form below and we will be in touch shortly.

Contact Us

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