A city-wide educational campaign encouraging Hamiltonians to do a double take when approaching intersections is set to launch this month.
Hamilton City Council says it has a strong focus on improving road safety and influencing driver behaviour, so has added a personal touch to this year’s road safety campaign.
“We need to be more aware of our surroundings when travelling on our roads because when crashes happen, the impact on friends and families can be devastating,” said Hamilton City Council’s Community Engagement Advisor, Mihi Bennett-Smith.
“We can’t do it alone, we need everyone to play their part to ensure we all get home safely. So next time you’re approaching an intersection remember to look, then look again.”
She said there was a common misconception that most crashes happen in poor weather conditions, but data shows most crashes occur under fine weather and between 3pm and 5pm.
“So, it is important to be vigilant at all times of the day especially in the afternoon during school pick up and heading home from work,” said Ms Bennett-Smith.
Did you know? Hamilton has more than 100 roundabouts throughout the city. Statistics show there has been approximately 1100 reported crashes at various intersections including signalised, give ways and stop signs in the past five years.
The ‘Look Again’ intersections campaign contributes to Council’s commitment to the nation-wide Vision Zero safety initiative where no-one is killed or seriously injured in road crashes.