Saturday, June 15, 2024

MBIE group putting quality tourism data on the map

A new Tourism Data Co-governance Group has been appointed to help create a more collaborative and targeted tourism data system that will benefit Aotearoa New Zealand’s tourism sector as it rebounds from the effects of COVID-19.

Senior Lecturer in Tourism at Auckland University of Technology, Dr Keri-Anne Wikitera and former Chief Executive of Tourism Industry Aotearoa, Chris Roberts, have been appointed as co-chairs of the Group.

Dr Keri-Anne Wikitera.

Dr Wikitera and Mr Roberts are joined by eight members who have a wealth of experience across the tourism industry, academia and government.

“The tourism industry has long identified a need for quality tourism data and insights, and the COVID-19 pandemic further highlighted the need for better data to support the industry’s resilience and sustainability,” the Ministry of Business, Innovation & Employment (MBIE) said in a statement.

“One of the key priorities for the Group is to identity what users (including industry, central and local government, communities, iwi, interest groups, academics and commentators) need, how best government and industry can work together to address those needs, and how the plan can generate value for its users.”

The Group will share findings with its stakeholders, and will support the implementation of potential solutions, including the best way to provide data and insights to users, the Ministry said.

“People who use tourism data and insights, whether they’re a small or large operator, an industry or iwi representative, a commentator or from central or local government, will start to notice the difference of having the Group in place,” it said.

View all of the Tourism Data Co-governance Group appointments in the link below:

Tourism Data Co-governance Group establishment and appointments

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