Wednesday, June 19, 2024

Ministry for Pacific Peoples on message with COVID campaign

The Ministry for Pacific Peoples has been recognised for its COVID-19 response, named as a finalist in Te Tohu mō ngā Hua E Pai Ake Ana | Better Outcomes Award category in Te Hāpai Hapori | Spirit of Service Awards 2021.

Taking an all-of-government approach, the Ministry led the ‘We got your back Aotearoa’ campaign to keep Pacific communities of Aotearoa New Zealand healthy and informed, using material translated in nine Pacific languages, the Te Kawa Mataaho Public Service Commission said today.

The media campaign was run through digital channels, supported by stakeholders and Pacific influencers including COVID-19 survivor, Sela Alo’, Olympian Dame Valerie Adams, and prominent faith-based leader, Rev Setaita.

The campaign was a call-to-action to stand in solidarity with and be loyal to your community, based on values deeply rooted in Pacific cultures.

It shared real experiences to help dispel misinformation and to encourage communities to stand together to unite against COVID-19, the Commission said in a statement.

You can check out the campaign at…/we-got-your-back-aotearoa…/

This year’s Awards are being sponsored by ANZSOG, DXC Technology, Wellington School of Business and Government, Westpac NZ , and Deloitte New Zealand.

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