Manawatū District Council has unveiled a new visual identity for its new dedicated in-house water services business unit, Manawatū Water, which is continuing to take shape.
While the name and look are new, the commitment remains unchanged: delivering safe, reliable and sustainable water services for the Manawatū District, the Council said in a statement.
Manawatū Water Chair, Colin McFadzean said the new identity reflects the growing importance of water services and the specialist expertise behind them.
“This isn’t about changing who delivers our water services. It’s about giving greater visibility to the dedicated team behind them. The new identity reflects the importance of the work they do every day while maintaining the close connection with Manawatū District Council,” said Mr McFadzean.
Rather than creating a separate website, Manawatū Water has been designed to work alongside the Manawatū District Council brand. Residents will continue to access information through the familiar mdc.govt.nz website, where dedicated Manawatū Water pages now feature the new visual identity.
General Manager Infrastructure, Hamish Waugh said the new identity represents more than a visual refresh.
“People shouldn’t have to work out which organisation they need to contact. Keeping Manawatū Water within the Council website makes it simple for customers, while the dedicated branding helps people easily recognise information relating to water services,” he said.
Designed by Council’s in-house Communications and Engagement team, the identity was developed from concept through to completion, including the logo, website integration and supporting materials.
Over time, residents will begin seeing the Manawatū Water identity across projects, publications, community engagement, and other water-related communications, providing a consistent and recognisable presence while continuing to sit alongside the Manawatū District Council brand.
