The Tourism Satellite Account released by Stats NZ shows total tourism expenditure in New Zealand of $44.4 billion for the year ending March 2024, an increase of $5.6 billion or 14.6% compared to March 2023.
Meanwhile, overseas visitor expenditure increased by $6.3 billion – or 59.9% – to $16.9 billion over the same period.
“The big story is that international expenditure grew almost 60% in the year ending March 2024,” said Tourism and Hospitality Minister, Louise Upston.
“This encouraging news reflects a healthy recovery following the end of border restrictions in June 2022 and shows that many people all over the world couldn’t wait to visit New Zealand.
“We know tourism is critical to our economic growth. That’s why as a Government we’re laser focused on partnering with the sector to continue this growth – already this month, we’ve announced $500,000 for marketing New Zealand as the ‘go now’ destination for Australians; $30 million to support conservation visitor related experiences; $3 million for regional tourism boost; and $9 million for Great Rides cycle infrastructure.”
Tourism now contributes 7.5% of GDP according to the new data set and continues to be New Zealand’s second highest export.
“I want to see it back at number 1,” said the Minister.
“We do also recognise a drop in domestic tourism spend reported today. That’s another reason to grow our economy so New Zealanders can benefit, and get out and travel their country as well,” she said.
