Sunday, November 28, 2021

Putting a NZ education back on the map

Education NZ has launched a global campaign to strengthen its education brand and attract more international students to a New Zealand education.

I’m excited to share Education New Zealand’s new global brand campaign – ‘Take a new look at a New Zealand education’,” said ENZ Chief Executive, Grant McPherson.

He said the brand campaign has een designed to ensure that a New Zealand education remained a highly desirable one.

“The campaign promotes our international education sector and the audience includes students around the world who want to explore new, flexible study options,” he said.

“In other words, it’s a move from Study in New Zealand to Study with New Zealand – a broader idea that draws together all our onshore options with online, offshore, pathway and blended learning.”

Mr McPherson said the campaign was crucial to the evolution of the New Zealand education brand, as the nation moves towards reconnecting with the world.

“It’s one of the keys to the Strategic Recovery Plan for International Education, which aims to diversify New Zealand’s education offerings and create a resilient international education sector.”

“Over November and December 2021, the first phase of the campaign will position New Zealand as a global education provider – one that students can choose to study with from anywhere in the world.”

The video-led campaign targets all our markets using a robust email strategy, he said.

“It is underway in most markets now and will be rolled out in China over the next few weeks.”

ENZ has also produced new creative materials for education providers to use in their own promotions and marketing activity.

“I am really pleased to see how these materials – brand messages, photographs and video – reflect the shift to the Study with New Zealand message,” said Mr McPherson.

“All brand and campaign materials are available to you on this ENZ Brand Lab link. Please use them in your work and encourage our education agent partners to do the same.

“Our digital platforms will also be evolving to reflect the shift to the Study with New Zealand message.

“I’m grateful to our education providers, who worked with us on this project. It was great to develop this campaign in consultation with people from the sector and to meet their request for unified marketing and messaging for New Zealand education,” he said.

Watch the campaign video here.

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