Sunday, June 23, 2024

Waka Kotahi signs media partners

Waka Kotahi NZ Transport Agency has announced the appointment of FCB New Zealand and MBM as its new strategic and creative media partners.

The Agency says it will work with both partners to develop and deliver New Zealand’s national road safety advertising programme.

Both appointments are set to take effect from 1 July 2022.

Waka Kotahi Senior Manager Education and Marketing, Lauren Cooke says FCB and MBM demonstrated they have the experience, expertise and vision Waka Kotahi is looking for to evolve and build on the success of the road safety advertising programme.

She said FCB has a strong track record of delivering effective social marketing campaigns, including the recent development and delivery of the public information and education campaign to raise awareness and understanding of Road to Zero and its system approach to injury prevention.

“The panel was impressed with the exceptional strategic and creative thinking that FCB demonstrated and we are excited to get to work with the team to tackle this incredibly important mahi for Aotearoa,” she said.

Ms Cooke says MBM is similarly well-placed to partner with Waka Kotahi and FCB on media, having a proven track record of delivering media strategies, approaches and tactics to help brands and organisations across commercial and government clients reach audiences in a targeted and meaningful way.

“The panel was impressed with MBM’s deep knowledge and understanding of New Zealand audiences and the ever changing and complex media landscape, as well as the team’s strategic thinking and use of innovative channels and platforms.”

FCB Managing Director Wellington, Sean Keaney says the agency was excited about the appointment and felt privileged to be entrusted with the vital Kaupapa.

“We’re also looking forward to working with the team at MBM to help realise the Road to Zero vision with Waka Kotahi,” he said.

MBM Managing Director Wellington, Annabelle Wilkinson says the MBM team were over the moon to be awarded the Waka Kotahi account.

“We are proud of the work we produced during the pitch process and we’re looking forward to getting under way. It’s very exciting to be working alongside the creative team at FCB. Clemenger BBDO and OMD have produced some outstanding work over the years which MBM, together with FCB and Waka Kotahi, will build on,” she said.

More information on our road safety marketing campaigns

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